CEP INSIGHT

Advisers and strategic partners

The organisations supporting CEP Insight’s professional exchange and advisory work, with their roles and published sources.

Advisory group and strategic partner

Guangzhou Ami Technology Co., Ltd.

广州阿米科技有限公司

Operating entity
Guangzhou Ami Technology Co., Ltd.
Operations
Baiyun District, Guangzhou, China

View the 25 adviser profiles

Institutional profile

Guangzhou Ami Technology Co., Ltd. (广州阿米科技有限公司) is an advisory-group partner and strategic partner of CEP Insight. Its AmiShow / AMI Global platform presents research, case studies and advisory resources on Chinese cross-border commerce, international market development and localised channels.

Research leadership

AmiShow identifies Rice Cheng (Guiliang Cheng) as the founder and chief researcher of Ami Global Research Institute (A.G.R.I.). Its published work covers product and brand development, market entry, distribution and cross-border supply chains.

  • AmiShow’s founder profile describes experience across manufacturing, export, overseas distribution, retail, cross-border e-commerce and logistics.
  • Published research includes the Insight series on growth, automotive-parts internationalisation and Latin American markets.
  • Its PTB methodology (Product Tagging to Brand) examines the development of differentiated product attributes into recognisable product and brand assets.

Ami’s adviser network

This directory presents all 25 people visible in AmiShow’s published adviser listing when reviewed on 4 November 2026. AmiShow describes its listing as partial and unordered. Names and positions below follow that partner source; they are not a ranking or confirmation of individual appointments to CEP Insight.

Editorial categories describe the published work and business context; participation and assignment scope are agreed separately.

View AmiShow’s adviser directory

25 adviser profiles · backgrounds and sources

25 / 25 profiles shown

  • Zhong Chengzhan
    Portrait reproduced with permission from AmiShow.

    Brands and customer development

    Zhong Chengzhan

    钟承湛

    KAILAS · 凯乐石

    Position and experience listed by AmiShow
    Founder of KAILAS
    Professional background

    KAILAS is a Chinese climbing apparel and equipment business established in 2003. Its own profile covers mountaineering, trail running and lightweight outdoor products. Ami lists Zhong as founder. This background connects product development with specialist-user needs, brand positioning and international distribution; the company’s promotional rankings are not adopted here.

    Related discussion areas
    • Product development
    • Brand positioning
    • Sales channels
    Sources and record details

    Original Ami listing: Zhong Chengzhan · Founder, KAILAS

    Reviewed:

  • Liao Xinhui
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Liao Xinhui

    廖新辉

    Tongtuo Technology · 通拓科技

    Position and experience listed by AmiShow
    Founder of Tongtuo Technology
    Professional background

    A November 2024 Phoenix Shenzhen / Purplebird interview identifies Liao as Tongtuo’s founder and discusses the company’s ownership changes, its acquisition history and lessons from organisational decisions. These are historical, attributed interview statements. The founder description should not be read as confirmation that he currently runs Tongtuo or holds an executive appointment.

    Related discussion areas
    • Business governance
    • Investment and capital
    • Sales channels
    Sources and record details

    Original Ami listing: Liao Xinhui · Founder, Tongtuo Technology

    Reviewed:

  • He Ding
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    He Ding

    何定

    Qianan Technology · 千岸科技

    Position and experience listed by AmiShow
    Founder and CEO of Shenzhen Qianan Technology
    Professional background

    Qianan’s 2024 public transfer statement records He’s work as a senior software engineer at Sun Microsystems in 2007–2008, followed by a deputy general manager role at Sunvalleytek in 2008–2010. It records Qianan management responsibilities from 2010 and chairmanship from 2016. These filing dates describe career history, rather than a fresh confirmation of current board terms.

    Related discussion areas
    • Software product design
    • Product development
    • Sales channels
    Sources and record details

    Original Ami listing: He Ding · Founder & CEO, Shenzhen Qianan Technology

    Reviewed:

  • Liu Zhi
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Liu Zhi

    刘治

    Qianan Technology · 千岸科技

    Position and experience listed by AmiShow
    Co-founder of Shenzhen Qianan Technology
    Professional background

    Qianan’s 2024 filing records Liu’s electrical-engineering doctorate at Washington University in St. Louis, software-engineering work at OSIsoft in 2007–2010, and director / deputy general manager responsibilities at Qianan from August 2010. This provides a documented engineering and operating background alongside Ami’s co-founder description. The historical filing is not presented as a current appointment notice.

    Related discussion areas
    • Software product design
    • Supply-chain coordination
    • Organisation and talent
    Sources and record details

    Original Ami listing: Liu Zhi · Co-founder, Shenzhen Qianan Technology

    Reviewed:

  • Wang Zuan
    Portrait reproduced with permission from AmiShow.

    Logistics and international trade

    Wang Zuan

    王钻

    Zongteng Group · 纵腾集团

    Position and experience listed by AmiShow
    President of Zongteng Group
    Professional background

    Zongteng’s own leadership page identifies Wang Zuan, also called Kabicy Wang, as group president. The business was established in 2009 and describes overseas warehousing, cross-border parcel routes and integrated logistics through brands including Goodcang and YunExpress. Zongteng is the institution meant here; Ami’s English wording “ZT Express Group” is retained only in the original-source record to avoid confusion with ZTO Express.

    Related discussion areas
    • Overseas warehousing
    • Cross-border parcel networks
    • Supply-chain coordination
    Sources and record details

    Original Ami listing: Wang Zuan · President, ZT Express Group

    Reviewed:

  • Jiang Linghui
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Jiang Linghui

    蒋凌辉

    Huanjin Technology · 环金科技

    Position and experience listed by AmiShow
    Founder of Shenzhen Huanjin Technology
    Professional background

    In a March 2025 Cifnews interview, Jiang traces his cross-border business to selling electronics through eBay in 2005. He discusses Huanjin’s development from early catalogue selling towards multi-platform, multi-channel operations, supplier coordination and product selection. The account is a first-person business narrative; individual financial anecdotes are not treated as audited performance or a forecast for other sellers.

    Related discussion areas
    • Supplier management
    • Product development
    • Sales channels
    Sources and record details

    Original Ami listing: Jiang Linghui · Founder, Shenzhen Huanjin Technology

    Reviewed:

  • Wu Qinghua
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Wu Qinghua

    吴庆华

    Former JD Group executive · 京东集团前高管

    Position and experience listed by AmiShow
    Cross-border entrepreneur with 15 years of experience; former vice president of JD Group
    Professional background

    A September 2022 industry presentation identifies Wu as a JD Group vice president and discusses Southeast Asian retail, Europe’s ochama model and Chinese supply chains entering overseas markets. Ami now lists the JD role as former. The presentation is useful historical context for localisation and channel design; it does not establish that all businesses described then remain active or unchanged.

    Related discussion areas
    • Market localisation
    • Sales channels
    • Supply-chain coordination
    Sources and record details

    Original Ami listing: Wu Qinghua · 15-Year Cross-border Entrepreneur, Former VP, JD Group

    Reviewed:

  • Yang Xingjian
    Portrait reproduced with permission from AmiShow.

    Brands and customer development

    Yang Xingjian

    杨兴建

    Xike / Stylewe · 细刻

    Position and experience listed by AmiShow
    Founder of Style Xike Network
    Professional background

    Morketing’s July 2017 interview describes Yang’s performance-marketing background, a first cross-border venture in late 2010, and the creation of the Xike designer-brand commerce platform in 2015. His discussion covers customer retention, repeat purchases and new marketing channels. These are dated professional views, rather than evidence that particular channel tactics retain the same economics today.

    Related discussion areas
    • Customer acquisition
    • Customer retention
    • Independent online stores
    Sources and record details

    Original Ami listing: Yang xingjian · Founder, Style Xike Network

    Reviewed:

  • Chen Xin
    Portrait reproduced with permission from AmiShow.

    Strategy, management and investment

    Chen Xin

    陈欣

    Unfollow

    Position and experience listed by AmiShow
    Founder of Unfollow; former managing director at Fosun International
    Professional background

    Ami identifies Chen Xin as Unfollow’s founder and a former managing director at Fosun. This profile preserves that attributed background. Public records contain several people with the same Chinese name, so education, investment positions and company directorships from other Chen Xin biographies have not been merged into this record. A dated, person-specific career chronology remains to be confirmed.

    Related discussion areas
    • Brand positioning
    • Business governance
    Sources and record details

    Original Ami listing: Chen Xin · Founder, Unfollow; Former MD, Fosun International

    Reviewed:

  • Xie Zhie
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Xie Zhie

    谢志锷

    Shenzhen BuMingJueli · 深圳不明觉厉科技

    Position and experience listed by AmiShow
    Founder of Shenzhen BuMingJueli
    Professional background

    PIC’s company-linked community record identifies Xie Zhie (谢志锷) as founder of Shenzhen BuMingJueli Technology. Ami’s visible English heading instead reads “Xie Zhike”; both source spellings are preserved in the evidence record. The company association supports the expanded Chinese identification, while product categories, operating scale and a detailed career chronology remain outside the verified material.

    Related discussion areas
    • Sales channels
    • Supplier management
    Sources and record details

    Original Ami listing: Xie Zhike · Founder, Shenzhen BuMingJueli

    Reviewed:

  • Du Jianyin
    Portrait reproduced with permission from AmiShow.

    Software and applied AI

    Du Jianyin

    杜建银

    Dianxiaomi · 店小秘

    Position and experience listed by AmiShow
    Founder of Dianxiaomi
    Professional background

    In a March 2020 Cifnews interview, Du describes Dianxiaomi starting in Beijing in October 2014 with a small technical team. The initial product concentrated on Wish listing workflows before broader seller software development. His account discusses customer feedback and financing difficulties. It supports a software-product and merchant-operations background, without treating historical user counts or anecdotes as current audited results.

    Related discussion areas
    • Software product design
    • Merchant ERP workflows
    • Organisation and talent
    Sources and record details

    Original Ami listing: Dujianyin · Founder, Dianxiaomi

    Reviewed:

  • Ren Liang
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Ren Liang

    任亮

    Guangzhou Dehan · 广州德瀚网络科技

    Position and experience listed by AmiShow
    Founder of DeHan Technology
    Professional background

    PIC’s company record identifies Ren Liang as founder of Guangzhou Dehan Network Technology and describes the business as a cross-border hair-products company. The record also links to a May 2025 exchange involving Dehan and Xike. This adds company and category context to Ami’s short entry, while leaving unverified sales rankings, revenue and geographic operating claims out of the profile.

    Related discussion areas
    • Hair-product commerce
    • Sales channels
    • Market localisation
    Sources and record details

    Original Ami listing: Ren Liang · Founder, DeHan Technology

    Reviewed:

  • Huang Jiwen
    Portrait reproduced with permission from AmiShow.

    Brands and customer development

    Huang Jiwen

    黄集文

    Guangzhou Luola / Lolo · 广州罗拉信息科技

    Position and experience listed by AmiShow
    Founder of Lolo Guangzhou
    Professional background

    South China Agricultural University’s 2020 alumni bulletin identifies Huang Jiwen as founder of Guangzhou Luola Information Technology and a software-engineering alumnus from the 2005 intake. This independently links the Chinese name and institution behind Ami’s “Lolo Guangzhou” label. The university item is an alumni record, rather than an evaluation of the company’s commercial results or a confirmation of present executive responsibilities.

    Related discussion areas
    • Software product design
    • Product development
    Sources and record details

    Original Ami listing: Huang Jiwen · Founder, Lolo Guangzhou

    Reviewed:

  • Zeng Xiangwen
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Zeng Xiangwen

    Independent seller · Company to be confirmed

    Position and experience listed by AmiShow
    Experienced entrepreneur and seller
    Professional background

    Ami lists Zeng Xiangwen as an experienced founder and seller but does not name an employer, company or specific market in this entry. Searches also return unrelated people with similar names; those biographies have not been combined here. The authorised portrait and partner-listed role are retained, with company identity and detailed career information explicitly awaiting confirmation.

    Related discussion areas
    • Sales channels
    • Supply-chain coordination
    Sources and record details

    Original Ami listing: Zeng Xiangwen · Senior Founder, Top-Tier Seller

    Reviewed:

  • Chen Quncheng
    Portrait reproduced with permission from AmiShow.

    Brands and customer development

    Chen Quncheng

    陈群成

    APORRO · 广州利他 / APORRO

    Position and experience listed by AmiShow
    Founder of APORRO Guangzhou
    Professional background

    Morketing’s July 2022 founder interview dates APORRO’s creation to 2017 and describes a direct-to-consumer jewellery and accessories brand. Chen discusses moving beyond selling products towards brand culture, customer needs, multilingual markets and physical customer contact. These are attributed operating views; celebrity reach, sales results and the success of particular influencer campaigns are not independently certified by this profile.

    Related discussion areas
    • Brand positioning
    • Direct-to-consumer retail
    • Creator partnerships
    Sources and record details

    Original Ami listing: Chen Quncheng · Founder, APORRO Guangzhou

    Reviewed:

  • Tang Minglei
    Portrait reproduced with permission from AmiShow.

    Strategy, management and investment

    Tang Minglei

    汤明磊

    Tongchuang / Heling Capital · Ami-listed roles

    Position and experience listed by AmiShow
    Founder of Tongchuang Capital; author; co-president of Heling Capital
    Professional background

    A 2021 Communication University of China interview records Tang’s entrepreneurship and incubation work, including Chuang Xiansheng, and his investment role at Shengjing Jiacheng at that time. It describes study at Zhejiang and Nankai universities and discusses commercialisation, team composition and market fit. Ami’s Tongchuang / Heling positions are separately attributed partner descriptions, not inferred from the older university interview.

    Related discussion areas
    • Entrepreneurship and incubation
    • Investment and capital
    • Business governance
    Sources and record details

    Original Ami listing: Tang Minglei · Founder, Tongchuang Capital; Author; Co-President, Heling Capital

    Reviewed:

  • Chen Xianting
    Portrait reproduced with permission from AmiShow.

    Strategy, management and investment

    Chen Xianting

    陈贤亭

    Zengliang Technology / ITASAAS · 增量科技

    Position and experience listed by AmiShow
    Founder of Shenzhen Zengliang Technology
    Professional background

    Zengliang’s own May 2025 publication identifies Chen Xianting as founder and publishes his interview with a manufacturer-turned-cross-border seller. Questions cover product development, supplier capability, hiring and management through growth bottlenecks. The company describes recruitment and target-management software. These materials establish the published management focus; the client’s reported revenue and growth are not presented as independently verified consulting outcomes.

    Related discussion areas
    • Organisation and talent
    • Strategy and execution
    • Product development
    Sources and record details

    Original Ami listing: Chen xianting · Founder, Shenzhen Zengliang Technology

    Reviewed:

  • Li Mingshun
    Portrait reproduced with permission from AmiShow.

    Software and applied AI

    Li Mingshun

    李明顺

    Hanghang AI / Shunfu Capital · 行行AI / 顺福资本

    Position and experience listed by AmiShow
    Chairman of Hanghang AI; executive group leader of the AI Application Working Group at the Industrial Culture Development Center of China’s Ministry of Industry and Information Technology; managing partner of Shunfu Capital
    Professional background

    Alibaba Cloud Startup’s July 2024 event agenda identifies Li as Hanghang AI’s chairman and organiser of Kunlun Chao, with a session on AI-driven enterprise internationalisation. This adds a dated organiser source for his applied-AI background. Additional titles appearing in Ami’s directory, including government-linked working-group descriptions, remain attributed to Ami unless separately confirmed.

    Related discussion areas
    • Applied AI
    • Entrepreneurship and incubation
    • Market localisation
    Sources and record details

    Original Ami listing: Limingshun · Chairman of Hanghang AI; Executive Group Leader of the AI Application Working Group, Industrial Culture Development Center, Ministry of Industry and Information Technology (MIIT); Managing Partner of Shunfu Capital

    Reviewed:

  • Vanessa Tan
    Portrait reproduced with permission from AmiShow.

    Logistics and international trade

    Vanessa Tan

    谭咏恩

    Topideal Group · 卓志集团

    Position and experience listed by AmiShow
    Sales and marketing director at Topideal Group
    Professional background

    Topideal’s own announcement identifies Tan as the group’s marketing director and discusses connecting international brands with the China market through the import expo, distribution and trade services. This corroborates the institution behind Ami’s English listing. The profile distinguishes her company role from any public-sector endorsement and does not convert expo plans or prospective partnerships into completed commercial results.

    Related discussion areas
    • China market entry
    • Sales channels
    • Supply-chain coordination
    Sources and record details

    Original Ami listing: Vanessa Tan · Sales and Marketing Directo,Topideal Group

    Reviewed:

  • Tian Haolin
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Tian Haolin

    田昊麟

    Suzhou Beibao · 苏州贝宝信息科技

    Position and experience listed by AmiShow
    Founder of Suzhou Beibao
    Professional background

    A March 2024 visit report from Suzhou Institute of Trade & Commerce identifies Tian as Beibao Information Technology’s founder. The visit covered warehouse, quality-inspection and sales operations, alongside recruitment needs in commerce and supply-chain management. This provides a concrete university-observed operating context without assuming any relationship to the international payments company PayPal, which shares a common Chinese transliteration.

    Related discussion areas
    • Quality and fulfilment
    • Overseas warehousing
    • Organisation and talent
    Sources and record details

    Original Ami listing: Tianhaolin · Founder, Suzhou Beibao

    Reviewed:

  • Wang Fang
    Portrait reproduced with permission from AmiShow.

    Brands and customer development

    Wang Fang

    王芳

    Guangzhou Ruiku · 广州锐酷

    Position and experience listed by AmiShow
    Founder of Guanzhou Ruiku
    Professional background

    A July 2021 interview with Guangzhou Ruiku’s Wang Fang discusses localised influencer networks, distinguishing KOL, KOC and other opinion-sharing roles in overseas customer acquisition. The article explores the work needed to maintain creator relationships across markets. Its headline’s claim of “replicating SHEIN” is not adopted as evidence of equivalent scale, results or a relationship with SHEIN.

    Related discussion areas
    • Creator partnerships
    • Customer acquisition
    • Market localisation
    Sources and record details

    Original Ami listing: Wangfang · Founder Guanzhou Ruiku

    Reviewed:

  • Xiang Feng
    Portrait reproduced with permission from AmiShow.

    Logistics and international trade

    Xiang Feng

    相峰

    YTO Express · 圆通速递

    Position and experience listed by AmiShow
    Vice president of YTO Express Co., Ltd.
    Professional background

    Xi’an University of Posts & Telecommunications’ November 2020 speaker biography records Xiang’s prior public-affairs work at UPS during 2003–2012 and subsequent work at General Motors before YTO. The lecture concerned logistics innovation, information sharing and blockchain. The university’s description of a laboratory directorship is historical; it is not restated as a current appointment.

    Related discussion areas
    • Cross-border parcel networks
    • Logistics data exchange
    • Business governance
    Sources and record details

    Original Ami listing: xiangfeng · Vice President, YTO Express Co., Ltd

    Reviewed:

  • Wang Yongqiang
    Portrait reproduced with permission from AmiShow.

    Logistics and international trade

    Wang Yongqiang

    王永强

    Baixiao Network · 深圳百晓网络

    Position and experience listed by AmiShow
    Founder of Baixiao Network
    Professional background

    Ami’s visible heading reads “Wangyongqiang”, while the portrait filename uses a different Chinese name. The company-linked public material identifies Baixiao’s founder as Wang Yongqiang. Baixiao’s own site publishes cross-border logistics news, industry blue books, research and event services. The profile retains the spelling discrepancy as a source-quality note rather than silently using an image filename to identify the person.

    Related discussion areas
    • Industry research
    • Cross-border parcel networks
    • Logistics data exchange
    Sources and record details

    Original Ami listing: Wangyongqiang · Founder Baixiao Network

    Reviewed:

  • Zhang Hewen
    Portrait reproduced with permission from AmiShow.

    Cross-border retail and supply chains

    Zhang Hewen

    张何文

    Dongguan Tongxin · 东莞彤鑫实业

    Position and experience listed by AmiShow
    Founder of Dongguan Tongxin
    Professional background

    A company profile hosted by Nanjing University of Science & Technology for a 2025 business-language competition identifies Zhang Hewen as CEO of Dongguan Tongxin Industrial Investment. It places the business in apparel and describes its garment supply-chain operations. This clarifies the Chinese company behind Ami’s “Tongxin” transliteration; the profile’s commercial statements remain company-supplied information hosted by the university.

    Related discussion areas
    • Apparel supply chains
    • Supplier management
    • Quality and fulfilment
    Sources and record details

    Original Ami listing: Zhanghewen · Founder Dongguan Tongxin

    Reviewed:

  • Lu Xiang
    Portrait reproduced with permission from AmiShow.

    Brands and customer development

    Lu Xiang

    卢祥

    8-Oranges · 八橙科技(广州)

    Position and experience listed by AmiShow
    Founder of Guangzhou Bacheng
    Professional background

    8-Oranges’ July 2023 company announcement identifies Lu Xiang as general manager during a business visit covering brand strategy, future development and independent-site operations. Ami lists him as founder. The two descriptions concern different aspects of the same published company profile and are kept distinct. The visit itself does not constitute a government guarantee, endorsement or verification of commercial performance.

    Related discussion areas
    • Brand positioning
    • Independent online stores
    • Market localisation
    Sources and record details

    Original Ami listing: Luxiang · Founder, Guangzhou Bacheng

    Reviewed:

Profiles combine the partner directory with company publications, university materials and dated interviews. Historical positions retain their source dates. Portraits are reproduced with permission.

Cooperation and responsibilities

The institutional partnership connects cross-border commerce research with CEP Insight’s logistics and supply-chain exchange. For each assignment, the participating organisations, named advisers, scope, responsibilities, deliverables and timetable are agreed before work begins.

Relationship disclosure

Ami is a disclosed strategic partner. Business information supplied for this profile describes Guangzhou Ami Technology and its cooperation with JETTON EXPRESS SERVICE (Hong Kong). Partner material is identified as such; CEP Insight retains responsibility for its editorial content and source assessment.

Sources and review

Partnership status confirmed by CEP Insight on 4 November 2026. Company name and operating location: supplied business material. Research profile and adviser directory: AmiShow’s own published descriptions, reviewed on the same date. This profile does not independently verify every qualification or appointment listed by AmiShow.

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